The right price for every zone, before tickets go on sale.
Gateline reads the sales exports you already have and recommends a price for every zone of your arena, game by game, with the tickets and revenue to expect. After the game, every department gets its own report.
Next home game Expected sell-through by zone
- Expected tickets sold
- 3,409
- Expected revenue
- €285,660
The opening price is most of the decision.
Home-game tickets sell in a short window, most of them on the first day, and the price list stays fixed once the sale opens. The list you publish decides the night.
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Sold out in hours
Some zones were priced too low. Fans who would have paid more got the seat for less.
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Still selling at tip-off
The price was too high for that game, or demand was weak and the list didn’t follow it. Empty seats buy no drinks and no shirts.
Both show up in your own sales data. Gateline reads them before the next list goes out.
How it works
Send us your exports
Ticket sales from your ticketing vendor (more.com, Ticketmaster and others), gate entries and merchandise sales, as the files you already download. Nothing to integrate.
Get a price for every zone
Before each sale opens, Gateline puts a price per zone next to your own list, with the tickets and revenue to expect from both. It weighs the opponent, the competition, the day and time, recent form and how similar games sold.
Decide
Your team sets the final prices in your ticketing system. Gateline doesn’t touch it.
Read the game back
The morning after, every department gets its report, and the next recommendation learns from what actually sold.
Every zone, both lists, side by side.
This is what a recommendation looks like: one row per zone, your price next to Gateline’s, and what each would sell. Switch lists on the arena plan above and the board follows. Every view downloads to Excel.
| Zone | Seats | Club’s list | Gateline’s list | Change | ||
|---|---|---|---|---|---|---|
| Price | Sold | Price | Sold | |||
One game. A report for every department.
The morning after each home game, each team gets the numbers it works with, in its own terms.
Finance
Revenue by zone and price list, paid tickets against invitations, and the result against budget.
Ticket office
Sell-through by zone and section, sales by day before tip-off, and season-ticket seats that stayed empty.
Marketing
Which zones need a push for the next game, and where the empty seats were, starting with the sections the TV cameras show.
Merchandise
Sales per game and per product, with new launches kept apart from match-day demand.
Food & beverage
Spend per head against attendance, from your concession partner’s figures.
Every view downloads to Excel.
Next to your ticketing, not instead of it.
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No ticket selling
Gateline doesn’t sell, issue or scan tickets. Keep your vendor and your contract.
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No price changes
Gateline recommends. People at your club set the prices.
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No fan profiles
Prices come from sales, not from fans’ personal data.
Built in Athens with Panathinaikos BC.
Gateline is being built with Panathinaikos BC, the EuroLeague club, on its 2026–27 home season at Telekom Center Athens.
Price your next home game with us.
Tell us about your arena and your next home game. We’ll show you what Gateline would recommend, zone by zone.
Email hello@gatelinesports.com